The label will be headed by former Warner Music Group exec Jon Sosis, who serves as president of Comedy Store Records. Comedy Store CEO Peter Shore will also co-run the label alongside Sosis, who also hopes to publish material from new comics who come in through the club.

“We’re envisioning this a step toward honoring the rich tradition of comedy albums from back in the Richard Pryor, George Carlin, Lenny Bruce era — when listening to a vinyl was a time of wonderment and joy,” said Comedy Store CEO Peter Shore.

Shore added: “We plan to offer vinyl for many of our titles. We hope to resurrect our old anniversary shows and hope all those comedy store alumni will join in our new endeavor while also tapping into the current crop of burgeoning stand-up who frequent our artist colony.”

This article originally appeared in THR.com.